Not Rocking the BRITS
Where have all the rebellious heroes of British music gone? If the Brit Awards are anything to go by, there is pretty much no such animal anymore, just a parade of no-marks who are too wary of...
View ArticleJacko and the power of Twitter
Michael Jackson’s done it again, surprising all the nay sayers who had written him off as a wash-out and a has-been. He’s sold out 50 dates at the O2 arena and will, assuming everything goes according...
View ArticleRescuing the Reputation of Sir Fred Goodwin
If you thought the Enron fiasco was PR hell or that Starbucks charging rescue workers at Ground Zero for coffee was a publicity disaster, spare a thought for Sir Fred ‘the Shred’ Goodwin, whose PR...
View ArticleMichael Jackson the media circus – Jacko v Princess Diana
I have asked my old mate Roger Edwards, who used to be marketing director of Wembley Stadium, to provide me with his own reminiscences on the Michael Jackson circus from the time he worked at Wembley....
View ArticleMichael Jackson’s Funeral: The Greatest Show on Earth?
And so Michael Jackson is to be put to rest – or his physical form is at least. There is no doubt that his name, his brand and his image will live on for as long as it makes money. Death is merely a...
View ArticleBrand Immortality & Looting the Dead
Celebrity death is best done young, or youngish, whilst all the characteristics that enamour the public to them remain intact. It’s not great for the celebrity in question, perhaps, but certain...
View ArticleFurther Looting of the Dead Celebs
About a month ago, I wrote a blog on brand immortality and the way that people are exploiting dead celebrities to generate vast amounts of money in the wake of Michael Jackson’s death. Now, as the...
View ArticleTony Kaye’s Cube-top Concert
A perfect close to the day, before zooming off to the Cube Store in Brick Lane; Tony Kaye gives a Cube-top show atop a Nissan Cube outside the Tate. Cue startled passers-by, unfazed cabbies, bewildered...
View ArticleJacko’s silver-haired angel
PR guru Mark Borkowski on the spin battle away from the courtroom For a while there it was touch and go in the Michael Jackson trial. It should have been clearer cut than that, really. After all it was...
View ArticleOff the wall but still invincible
Despite the rumours, the accusations, the lawsuits, the increasing physical weirdness, the King of Pop’s return to the stage in London promises to be ‘the biggest comeback since Lazarus’. And he hasn’t...
View Article
More Pages to Explore .....